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About Store251
Store251 is a leading Ethiopian eCommerce marketplace founded in Addis Ababa, Ethiopia, connecting global customers with authentic African-made products. As a one-stop online shopping platform, Store251 features over 100 verified local brands and creative businesses, offering ethically made fashion, lifestyle, home, and gift products designed in Africa.
Created to support designers, artisans, and small businesses, Store251 enables customers worldwide to shop African products online with ease. Our platform responds to the growing demand for sustainable eCommerce, ethical sourcing, and culturally inspired design, making it easy to discover unique products with a story.
Our marketplace is powered by passionate Ethiopian and African creators—men and women from diverse backgrounds—who draw inspiration from rich traditions, craftsmanship, and contemporary creativity. Every product reflects authenticity, quality, and cultural pride.
Our mission is to make Ethiopian-designed and African-made products accessible to customers everywhere while empowering local businesses to grow through global eCommerce.
| Noah Centrum Apartment Building, Ground Floor +251 966 410081 Atlas Addis Ababa Ethiopia | Jupiter International Hotel, |
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